1. Gather Information to Raise Brand Recognition and Credibility
These are some models of standee displays with your branding that can be highly visible in retail stores, tradeshows, etc. , Due to their visibility, they create great potential in reaching out for new markets and reminding existing customers of your brand. They are ideal for sending the right message, be it your logo, color, message or overall theme, custom standees will help make your brand pop out.
2. Attract Customer Attention
These ideas include; An actual large, colored standee is an effective way to attract the attention of the customer within seconds. Their magnitude cannot be dismissed or considered insignificant in any way. Thus, you can employ the following options: Custom shapes and graphics, products imagery and messages tailored to the audience to attract them to the next level. This makes standees to be much more effective than simple signs that are put along corridors and walls.
3. Generate More Sales
Interesting and effectively positioned standees encourage people to make a purchase and aid in sales. Incentives on the display and other materials include special offers, new products, samples or other interactive items. The merchandising technique entails matching displays with other items to increase the chances of customers purchasing both items. A research revealed that the sales was enhanced by over 20% if standees were placed nearby products that are similar to them.
4. Educate Customers
Indications and information about product features and usage, how to use it and when to use it, that is the advantage of having custom standees as they allow for a lot of space for these detailed information. If customers are made understand the value addition of your product, chances are high that they will prefer you.
5. Showcase New Products
Advertizing customers on new products or ranges through custom standees also assists in directly communicating salient information and grabbing customers’ attention within the store. As consumers’ preferences continue to change, standees help in the marketing and launch of new products, as well as enhancing customers’ understanding of products.
6. Engage Shoppers with Interactivity
Touch screens: the use of touch screens on the stands and demonstration products, games, virtual reality, etc – are all the interactive standee displays that can lead customers to continue engaging with your brand. This not only informs them but also makes them trust it and establish an emotional bond based on the enjoyment of simple yet passable games.
7. As implied in the name, it should be versatile in that it can be adapted to fit any geographical location or environment.
Modular units, custom made standees allow you to size, shape and place displays to match the individual location. That is why materials like durable plastic, aluminum and steel enable setup outdoors, in malls, stores or trade show floors. Optional: Incorporate wheels to enable transport of the structure in case of need.
8. Provide Flexible Messaging
In custom displays, the graphics are changeable making it possible to update the content in the display regularly. Fixed standees allow the placement of offers, information and visuals in the areas where they remain unreachable for customers but can be easily changed at a low price. Promotions are also widely used to pressure the decision to purchase by making them time sensitive.
9. Customers must receive returns on investments through improved ROI and the overall results must be measured.
Overall, standees are inexpensive compared to other advertising media yet offer a high return through sales and recognition. Integrated features such as the QR code tracking enables you track customers’ engagement and likely to purchase the product. Segment report by places and consumers for appropriate usage.
10. Lasting First Impressions
Effective standees create a powerful first image for consumers with regards to the advertised product. They show that the brand is of high quality and can be trusted. As with the retail shops that display what is in store for the customer – fun, fulfilling experience, standees do the same. This perception is indeed a good one to have for any brand.
Standees also offer a haptic and visually appealing marketing tool given the increase in the amount of digital content available to the public. The usefulness of these items is that brands, big or small, can incorporate them in a unique way at the points of customer interactions. Exploring custom standees display as a marketing tool is a wise investment that results in tangible gains in terms of quality brand interactions and sales.
