As it has been seen today, companies are searching for new strategies to promote its brand and gain access to the market. There is one basic but a very efficient technique which is using custom branded non-woven bags as promotional items in a particular event, trade show or corporate gifts.
Non-woven bags more often referred to as non-woven totes are affordable and useful if a company needs to make that extra effort to have its name associated with its clients and prospects. When properly branded and used, these bags can go a long way in marketing a company’s products and increasing the visibility of their brand.
What Are Non-Woven Bags
Non-woven bags are defined as a type of tote bags that can be reused and are manufactured from spunbond polypropylene, which is a form of hard-wearing but relatively light plastic. They can be washed and reused many times and therefore can be termed as environmentally friendly compared to the single-use plastic bags. The features of non-woven bags are flexibility in customization, portability, and ease of distribution while having the ability to offer full-color printing.
As a form of packaging, non-woven bags offer the edge over cloth and paper because the former is waterproof, can come into contact with food safely, and can be wiped clean. It is also relatively durable and can handle transferring bulkier things without the possibility of this fabric tearing. These are features that make non-woven bags useful promotional gifts that can be used at any kind of event or for any kind of audience.
Proper understanding of the benefits of branded non-woven bags is important before any company goes out to purchase the bags to promote their brand.
There are many benefits to adding custom non-woven bags into a company’s marketing strategy:There are many benefits to adding custom non-woven bags into a company’s marketing strategy:
- High Utensil Visibility – This is due to the fact that non woven bags have larger imprint area than normal bags making the company logo and message visible to those around. These will be taken out into the world by recipients therefore offering constant and immense promotional opportunity. In some cases, it is estimated that a branded bag gets as many as 2,100 uses in its lifetime.
- Low Cost Per Thousand – Forgetting about the cost of producing the non-woven bags, it is very cheap as a promotional tool in terms of cost per thousand or thousand exposures. They are one of the most valuable advertising mediums at a relatively low cost, yielding a high payback for each dollar spent.
- Environmentally-Friendly Brand Image – Staying true to the ever growing society’s consciousness on the environment issues in the world, items such as the reusable bags gains the consumer appeal. Giving out reusable non woven bags is a way of displaying allegiance to sustainable values important for brand image.
- Ease of Use – Non-woven bags can have a near universal shape, size and are long lasting making them easy to use. The recipients may fit anything inside them for the normal use like working items, groceries, sports items, beach items and so on. Their practicality is a reason that will see the intended recipients using the non-woven bags often.
- Long-Term Utility and Attention – Unlike the promo pen or flier that a recipient can just discard in a matter of days, people use non-woven bags for a considerably long time. They provide long-term utility, and by their very nature, will create brand appeal and product reminiscence every time they are employed.
Promoting the Use of Non-Woven Bags for Event Packaging and for Gifts
Here are some of the best ways for businesses to maximize non-woven bags at promotional events and as employee/client gifts:
- Trade Show Giveaways – Trade shows are by nature or tendency or characteristically attended by many possible new customers. Giving visitors something useful for their custom bags make them recall the event or establishment and or have something branded to take home. Bags also create the temptation of picking up more of brochures, business cards around the show floor.
- Collateral Items/ Swag – In lieu of plastic bags, go for non-woven totes for the attendees at a conference to carry any printed collateral or giveaways. They are hand-carried and spotted throughout the whole course of the conference.
- Sponsor an Event – Items such as sporting activities and charitable organizations and other civil activities are some of the ways that can popularize an entity. Nothing could be as effective as having volunteers distribute the branded non-woven bags to participants to ensure that your logo is placed before the desired group.
- Free Trial Incentive – When stores or service companies are offering free trials or samples, there is always that added push needed to take the offer and gift of a custom bag is that push. Once again, non-woven bags are full of exposure potential when it comes to this tactic.
- Employment Induction Gifts – Organization induction programs create the first impressions that shape the employee’s attitude towards their new employer. Spending $45 on a branded bag and company swag inside is a good way of displaying “welcome on board” while giving out mobile advertising.
- Customer loyalty – When customers are rewarded with gifts, they feel happy about your business and continue to support it. The simplest and yet highly effective promotional gift is a non-woven bag, large enough to accommodate new products that are samples or on sale, coupons and other freebies.
- Executive corporate gifts – When targeting the high-end clients in your organization such as the CEOs, Board of Directors or investors, it may be wise to consider moving up the market to more luxurious non-woven bags. To take it up a notch, try unconventional silhouettes from clutches to tote bags, or foil stamping and embossing for ultimate gift giving appeal. Sneak in other local food items, gadgets or gift cards that can complement a meal pair. The recipients at this level will indeed recall a gift like the one described above.
That is why it is important to choose the right moments when it is possible to give custom printed non-woven bags as a promotional product as it is really profitable and effective. These are perfect for raffles and other fund-raising events and at the same time fostering goodwill. By being smart and creative about where to distribute these bags, a company can effectively spread its logo and message to thousands of people in the form of a handy and useful item everyone appreciates. Non-woven bags give excellent marketing effect and must be paid special attention in any advertising campaign.
