Custom rigid boxes are not just packaging for the products, but they are the reflection of your brand. Regardless of whether you are marketing designer clothing and accessories, innovative electronics, or gourmet foods and wines, the physical presentation of the products is almost as critical to consumers’ perceptions as the products themselves.
An exquisite rigid box besides the purpose of protection of its contents, the main goal is to offer an aesthetic and enjoyable unboxing. In other words, being conspicuous with that packaging as can be seen exhibited through eye-catching packaging is fundamental.
This article aims to discuss recommendations that will assist you in getting the right custom rigid boxes that create curiosity among your clients and raise the levels of your brand.
Understand Your Brand’s Aesthetic
It would be useful to have a basic idea of what your brand ‘looks’ like before getting into the design phase. Your packaging should be somewhat like the personality represented by your company or brand. For instance, if your brand is famous for smooth and glamorous looks, then, your custom rigid box packaging should emblemize that. Some of the aspects that must be incorporated in the flyer include the use of color or hue, types, and variety of writings and fonts, as well as the positioning of the logos or insignias.
Choose the Right Materials
The type of material used in making your rigid boxes serves as the basis of all the packaging design. The quality of the material has a bearing on what people ‘feel’ or perceive of the product inside. Choose the best and longest-lasting material to use in making avoidable covers that not only offer the protection needed but also that quality luxury. Cardstock and paper-board are usually used but the thickness and finish (Matte or Glossy) may alter the characteristics.
Concentration on Structural Novelty
Remember, the rigidity of the box’s structure is as essential as the way it looks. Modern packaging structures are ever advancing, and there are always improved methods of making your packaging more injunction and aesthetically pleasing. Make the closures magnetic, the pull ribbon style, or add secret compartments to do something different this year. Custom printed presentation boxes with such features can be made to specifically order for making a long-term impression on your customers. Also, the box should reflect the size and shape of the product contained therein to provide proper protection.
Incorporate High-Quality Printing Techniques
It is important to have high-quality means of printing so that attractive and eye-catching custom rigid boxes can be printed. The type of printing you opt for will influence the appearance of your packaging in a very big way. These include the basic elements, haptic elements, line elements, and form elements. These are methods such as foil stamping, embossing, and UV printing which make the design have more stress and are highly interactive. Many custom-printed rigid box wholesalers have a range of choices in terms of print finishes and textures so you can try out as many as you can.
Recognize the Psychology of Color
It is also critical to note that colors are instrumental in determining buyer behavior and consumer attitudes. When selecting your packaging style, pause to think about the psychology of color within the context of your branding and your product. Wisely make use of colors by outlining where you want the particular color to appear on your image for example on your logo or your product name. In the same manner, make sure that the colors that you decide to use blend well with each other to achieve the best overall look. Proper selection of colors influences the attractiveness of the packaging, making the customer’s attention focus on your product.
Ensure Functionality
All things are nice to the eyes, however, one must not forget the utility of an object. Your rigid boxes wholesale should be easy to open, close and when they are not in use should also be easy to place away. When the packaging is done wrong, it is likely going to anger the consumer and create a bad impression of your brand. Look at the functionality of the design does the design give enough protection to the product? How does the object work in terms of layering or, in other words, regarding its storage features? Not only should custom rigid boxes be attractive, but they should also be functional, and perform their function well.
Conclusion
Designing unique rigid boxes that stand out is all about the right marriage between form and function and the brand. When you know your brand’s appearance and the type of material you are using, it is crucial to think creatively when designing packaging that is as much a protection tool as it is a marker and boost for your brand’s image. When it comes to packaging there are a few reasons why your packaging can be special: to enhance the quality of the printed cover, to focus on the color to make the consumers more interested in unboxing your package.
