BornxRaised, often stylized as Born x Raised, is more than just a bornxraisedclothing.com streetwear brand—it’s a cultural movement deeply rooted in the streets of Los Angeles. Since its inception in 2013, the brand has captivated the hearts of fashion enthusiasts, artists, and the local community with its authentic representation of LA’s diverse culture. BornxRaised’s unique designs, community-focused ethos, and commitment to storytelling have made it a cornerstone of contemporary streetwear.
Origins: A Brand Born from LA
The story of BornxRaised begins with Spanto (Christian Spanto), the co-founder of the brand, who envisioned creating something that represented the real Los Angeles—not the glamorized Hollywood version, but the one brimming with raw energy, grit, and cultural diversity. Alongside co-founder 2Tone, Spanto sought to highlight the experiences of people who grew up in the city’s underrepresented neighborhoods.
Spanto’s journey was deeply personal. After being diagnosed with cancer, he channeled his energy into creating something meaningful, giving birth to BornxRaised. The name itself is a nod to his roots and the pride of being raised in Los Angeles.
Aesthetic: Where Tradition Meets Rebellion
BornxRaised’s designs are instantly recognizable, blending vintage LA motifs with modern streetwear aesthetics. The brand frequently incorporates Gothic fonts, retro graphics, and references to local landmarks and subcultures. The clothing serves as a canvas for storytelling, often showcasing themes of community, gentrification, and the preservation of heritage.
One of the brand’s signature elements is its unapologetic approach to design. Pieces often feature bold, in-your-face slogans that resonate with LA’s working-class communities. This raw, unfiltered aesthetic is what sets BornxRaised apart in a saturated streetwear market.
Community at the Core
Unlike many fashion brands that focus purely on aesthetics, BornxRaised is deeply rooted in its community. The brand regularly collaborates with local artists, musicians, and athletes to amplify voices from diverse backgrounds. These collaborations often result in limited-edition pieces that celebrate LA’s unique culture.
Spanto and 2Tone have also used the brand as a platform to shed light on issues affecting their community, such as gentrification. Many designs highlight the displacement of long-time residents, calling attention to the changing face of LA’s neighborhoods.
Collaborations: Expanding the Legacy
BornxRaised has worked with a range of notable brands and public figures, expanding its reach while staying true to its roots. Collaborations with Nike, New Era, and the Los Angeles Dodgers are just a few examples. Each partnership merges BornxRaised’s distinct identity with the collaborator’s heritage, resulting in highly coveted drops.
One of the brand’s most memorable collaborations was with the Los Angeles Lakers, a collection that celebrated the city’s love for basketball. The collection featured bold designs that paid homage to the Lakers’ storied history, resonating with fans of both the team and the brand.
The BornxRaised Shop: A Portal into LA Culture
The BornxRaised shop serves as more than just a retail space; it’s a cultural hub. Located in Venice, the shop embodies the spirit of LA with its curated selection of clothing and accessories. Stepping into the store feels like stepping into the heart of the city, with every piece telling a story.
The shop also serves as a meeting place for the community. Events hosted at the store often include live music, art showcases, and conversations about the issues affecting LA. This approach has helped BornxRaised foster a loyal customer base that extends far beyond fashion enthusiasts.
Online Presence: A Global Reach
While BornxRaised is deeply tied to its LA roots, the brand has also cultivated a strong online presence, making its offerings accessible to a global audience. The official BornxRaised website features the latest drops, collaborations, and exclusive releases. Its social media channels are a mix of product announcements, behind-the-scenes content, and cultural commentary, keeping followers engaged and connected to the brand’s ethos.
The brand’s limited-edition drops often sell out within minutes, thanks to the anticipation generated by its dedicated fanbase. This exclusivity has only added to its appeal, solidifying BornxRaised as a must-have name in streetwear.
The Legacy of Spanto
In 2023, the streetwear world mourned the loss of Spanto, who passed away after a battle with cancer. His untimely death sent shockwaves through the community, but his legacy lives on through BornxRaised.
Under Spanto’s vision, the brand became a voice for the voiceless, celebrating the resilience and beauty of LA’s diverse communities. Today, 2Tone continues to carry the torch, ensuring that BornxRaised remains true to its mission of representing the real Los Angeles.
The Future of BornxRaised
As BornxRaised looks to the future, its commitment to authenticity remains unwavering. The brand continues to evolve, exploring new collaborations, expanding its reach, and finding innovative ways to tell its story.
With its rich history, dedicated following, and strong community ties, BornxRaised is poised to remain a cultural staple for years to come. Whether through its bold designs, meaningful collaborations, or community-focused initiatives, the brand stands as a testament to the power of staying true to one’s roots.
Conclusion
BornxRaised is more than just a clothing brand; it’s a movement that represents the soul of Los Angeles. By blending fashion with cultural storytelling, the brand has carved out a unique space in the world of streetwear. For those looking to wear more than just clothing, BornxRaised offers a chance to wear a piece of LA’s vibrant history.
Whether you’re exploring its Venice shop, waiting for the latest drop online, or simply appreciating its designs, BornxRaised invites you to be part of a community that celebrates authenticity, resilience, and the rich tapestry of Los Angeles life.
