United States Popcorn Market Overview
Base Year: 2024
Historical Years: 2019–2024
Forecast Years: 2025–2033
Market Growth Rate: 4.5% (2025–2033)
The United States popcorn market is driven by increasing consumer demand for healthy and convenient snack options, along with the rising popularity of ready-to-eat and microwave popcorn products. According to the latest report by IMARC Group, United States popcorn market size reached USD 5.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.3 Billion by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033.
United States Popcorn Industry Trends and Drivers:
The United States popcorn market is growing rapidly. This growth comes from changing consumer tastes and new product ideas. As more people focus on healthy eating, they are looking for better popcorn choices, like air-popped and organic types. Consumers want snacks that satisfy their cravings and meet their health goals. This shift has led to gourmet flavors and low-calorie options that appeal to various tastes while keeping health in mind. The rise of plant-based diets has also pushed brands to try new ingredients and flavors, broadening the market. Popcorn’s versatility makes it perfect for many occasions, from movie nights to health-focused events, securing its spot in the snack food industry.
The popcorn retail scene is changing due to e-commerce and direct-to-consumer sales. Online platforms are now popular among popcorn brands, providing convenience and a wider variety of flavors. Subscription boxes with unique popcorn options are also gaining traction, offering a curated experience that builds brand loyalty. Social media and food trends boost interest in popcorn. Eye-catching flavors and creative packaging attract customers. As the market expands, companies invest in marketing that highlights the fun, shareable nature of popcorn. This makes it a go-to snack for parties and gatherings. Overall, the U.S. popcorn market is poised for growth, driven by health-focused innovations and a strong retail presence.
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United States Popcorn Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Microwave Popcorn
- Ready-To-Eat (RTE) Popcorn
Distribution Channel Insights:
- On-Trade
- Off-Trade
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
- Others
End Consumer Insights:
- Households
- Commercial
Regional Insights:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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