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martechcubepawan

The Rise of AI in the Creative World

The Rise of AI in the Creative World

The advent of the Internet has had a significant impact on globalization and completely changed how we communicate, learn, and work. However, it seems that the Internet is only ‘stage one’ in a much bigger technological revolution – the one of Artificial Intelligence (AI). The emergence of AI has the potential to transform many fields…

How RPA is Transforming ModernHealthcare

How RPA is Transforming ModernHealthcare

Robotic Process Automation (RPA) was initially designed to cut costs while enhancing operational efficiency. Since its inception, this has remained its core function. In 2025, healthcare discussions are centered around this very theme. The question is no longer about whether automation is necessary but rather about the role of human expertise in an increasingly automated…

AITech Interview with Mei Dent, CTO and CPO at TeamViewer

AITech Interview with Mei Dent, CTO and CPO at TeamViewer

Mei, as the CTO and CPO of TeamViewer, you’ve had a front-row seat to technological advancements. Can you share your perspective on how AI is evolving and how you see its role in business operations moving forward? AI is certainly undergoing a significant transformation in how it’s being integrated into business operations. Our research shows…

The Rise of Autonomous RPA: How AI is Enabling Self-Driving Bots

The Rise of Autonomous RPA: How AI is Enabling Self-Driving Bots

Traditional RPA relies on scripted rules and predefined code. However, autonomous RPA operates differently. It leverages AI, machine learning, and intelligent decision-making to enable self-driving bots that can learn, adapt, and automate processes with minimal human intervention. As organizations face rising costs and operational inefficiencies, autonomous RPA is emerging as a game-changer. It has the…

Taking Charge: How Top Marketers Control Creative and Media at Scale

Taking Charge: How Top Marketers Control Creative and Media at Scale

How AI is transforming marketing roles AI and machine learning aren’t just tech buzzwords anymore—they’re redefining the entire marketing industry. These tools are optimizing the processes that drive campaign success, freeing up marketers to focus on what they do best: creativity and strategy. In this shift, we’re seeing the rise of a new kind of…

How Big Data is Shaping Industries and Driving Decisions

How Big Data is Shaping Industries and Driving Decisions

Big data has become a critical component in today’s digital economy. It refers to the vast volumes of structured and unstructured data generated at high velocity from various sources such as social media, sensors, and transaction records. As organizations leverage this data for analytics and decision-making, industries across the globe are experiencing a transformation. What…