I’m finding this conversation about SEO progress really helpful. I’m also in the six-month mark of optimizing my website, for keywords related to ‘flightd,’ and the ranking results haven’t been what I’d hoped. I’m wondering if anyone has insights on **how often the competitive landscape tends to shift for niche keywords. Could a lack of initial ranking be due to established players, and if so, what are some long-term strategies to gradually gain ground against more authoritative sites?** Any thoughts on navigating a competitive niche would be appreciated.